AIG Elevates Vietnam’s Food Ingredient Industry on the Global Stage

From March 11 to 14, 2025, Asia Ingredients Group (AIG) participated in Foodex Japan 2025, Further expanding its position as a leading corporation in the supply of ingredients and comprehensive solutions for the food and life sciences industries from Vietnam to the global market.

Strengthening market presence in Japan

At the Foodex Japan 2025, recently held in Tokyo, AIG was among 27 Vietnamese enterprises selected by The Agricultural Trade Promotion Center (under the Ministry of Agriculture and Environment) to showcase and promote the country’s flagship food ingredient products.

Foodex Japan 2025 is one of Asia’s largest trade fairs for the food and beverage industry. Featuring more than 3,000 prestigious brands from 68 countries and territories, along with over 76,000 visitors and business professionals, the event serves as an ideal platform for Vietnamese enterprises to connect with Japanese partners and expand into global markets.

The Invisibility Factor

The new Chairman of the AIG Board of Directors, Dr. Bernhard Hackl, is a highly experienced leader in the ingredients and food industry. He has held senior management positions at major corporations such as Azelis, Brenntag Asia Pacific Pte, Wacker Chemie AG, and Wacker Chemical Corporation.

As AIG’s Chairman of the BOD, Dr. Bernhard Hackl will enhance the company’s global connection, increase strategic partnerships, and expand AIG’s new business into international market. He will also shape AIG’s long-term strategy, leveraging all available resources to drive growth and optimize profitability.

At the event, AIG introduced a diverse range of products, including fruit puree, concentrated fruit juice, canned coconut water, and dried fruit… These high-quality products are sourced from Vietnam’s renowned agricultural regions and processed using cutting-edge German and European technology, ensuring optimal quality and nutritional value.

Visitors explore AIG’s fruit juice, canned coconut water, and dried fruit products at Foodex Japan 2025.

Japan represents a highly promising yet demanding market, requiring strict compliance with food safety, traceability, and quality standards such as JAS (Japanese Agricultural Standards) and JIS (Japanese Industrial Standards).

By showcasing Vietnam’s signature products at Foodex Japan 2025, AIG has garnered strong interest from numerous partners and potential clients in Japan and beyond. The event serves as an opportunity for AIG to penetrate Japanese supermarket chains, retail networks, and the country’s food industry. Meeting Japan’s stringent standards not only strengthens AIG’s credibility but also lays a solid foundation for its global expansion strategy, ultimately enhancing the position of Vietnam’s food ingredient industry on the international stage.

Advancing the Global Value of Vietnamese Food Ingredients

AIG is a leading position in providing ingredients and comprehensive solutions to the food and life sciences industries. Over the past 23 years, the company has supplied premium ingredients to top Vietnamese brands while actively developing product lines for the international market.

With a network of over 300 global partners, AIG currently supplies and distributes more than 1,500 product lines to over 40 countries and territories across five continents, including stringent markets such as the U.S., Europe, Australia, South Korea, China, and Malaysia.

AIG has consistently expanded its global market presence through participation in major international trade exhibitions, including Vietfood & Beverage (Vietnam), Anuga Food Fair (Germany), Thaifex – Anuga Asia (Thailand), and Food Ingredients China (China).

AIG’s product line receives positive international reception at Thaifex – Anuga Asia 2024.

Alongside its market expansion efforts, AIG has heavily invested in manufacturing facilities, advanced technologies, and raw material sourcing to ensure high production capacity, quality consistency, and product diversification that aligns with global consumer trends.

Notably, AIG has introduced a sustainable supply chain model, collaborating closely with partners to co-develop innovative products that create added value for the food and life sciences industries. This competitive advantage enables AIG to expand exports and optimize its global supply chain operations.

In the Japanese market, AIG has established a strategic partnership with Marubeni, a leading Japanese trading and industrial conglomerate with a vast supply network worldwide. At Foodex Japan 2025, AIG aims to further strengthen collaborations with retail giants, F&B chains, and food manufacturers across Asia. Given Japan’s substantial consumer demand and its pivotal role in regional trade agreements such as VJEPA, AJCEP, CPTPP, and RCEP, successfully penetrating this market will position AIG to connect supply and demand across key markets worldwide.

AIG continues to expand the global reach of Vietnamese agricultural-based food ingredients.

Following Foodex Japan 2025, AIG will participate in the upcoming SIAL Shanghai 2025 in China and Thaifex – Anuga Asia in Thailand, reinforcing its commitment to international market expansion.

By continuously broadening its global footprint, investing in modern supply chain models, and delivering high-quality products sourced from Vietnam’s sustainable agriculture, AIG is reaffirming its industry leadership and elevating the standing of Vietnam’s food ingredient sector worldwide.